Welcome to Genesis Technologies

Tagify

Data-driven tags that boost e-commerce engagement and sales

Tagify

Technology

React and MongoDB

Roles & Responsibility

Code Implementation, Bug Fixing, Documentation

Duration

Ongoing (6+years)
A JavaScript tag-based platform enhances e-commerce website personalization, boosting conversion rates. Personalization spans Audience Segmentation, Connected Experiences, Device-Optimized Experiences, Lead Capture, Product Recommendations, Acquisition Source Messaging, Promotional Experiences, Email Remarketing, and Social Proof. Developed a Chrome Extension creating unique selectors to map data variables, enabling various site actions such as changing the environment, enabling debug mode, and opening the preview app.

01

Challenges

  • Creating common features to work on multiple websites with different 3rd party integrations.
  • Analysis and scraping of information from the front end of websites with limited access.
  • Making the features and campaigns work on all devices.
Step 01

02

Solutions

  • Analysis of Adobe Analytics and injecting Yieldify tag through it on various websites with documentation.
  • Updated the node versions of the repositories like Wildfire and Forge.
  • Providing feasibility for the tasks using ploppable features and updating the usability of ploppable and stand-alone features.
Step 02

03

Benefits to the Client

  • Enhancing the use of features and their platform for showing dynamic data on the campaigns.
  • Extended the platform mapping features like regex to be used with capture groups.
  • Enhanced the usability of many features to be used with various options on multiple sites.
Step 03

Wall of Words

Look, What client says about this project.

I've always been pleased with Genesis Technologies because their people are very supportive and are always willing to listen. Genesis has shown a great sense of ownership and professionalism in the tasks given to them. Full Marks to you Team. Stay Awesome.

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